The departmental council of the Seine-Saint-Denis has relied on Iceberg to strengthen its territorial communication on the obtaining of the Olympic and Paralympic Games 2024.

The agency developed a positive and federating mass media brand communication.

Graphically, Iceberg has imagined 5 colored arrows that symbolize this new future momentum for the department: symbols of diversity, plurality, they converge together and embody all the economic, social, cultural, public actors now turned to a future that accelerates day by day.

These five arrows echo the five Olympic rings that represent the union of the five continents.