Iceberg organized the international pre-launch of the Heroes luxury shoe brand during the Cannes film Festival, held from 13 – 24 May 2015.

Thanks to the partnership created by our teams with the UGC Villa in Cannes, the brand enjoyed its first media presence and product placement with the most famous international film stars.

Urban, luxurious and casual, Heroes is a lifestyle brand, with a first limited edition designed especially for the Cannes Festival. Made by hand, Heroes shoes are a wonderful combination of elegance and audacity.

For this preparation, the agency uniquely showcased the brand values and products in Cannes, focusing on the heritage of the great Italian craftsmen.

A bespoke communication project, tailor-made by our finest design and branding team.